Using entertainment to build brands and market products has been fairly common with mass medias such as TV. The internet has been more the realm of short viral clips that spread through social groups and even other experiments in short films, animations and clips.
Advergaming is rapidly gaining favour as an advertising tool due its ability to develop long lasting relationships with customers and capability to capture a user’s attention for an extended period. The “addictiveness” of advergaming makes it a very effective method of advertising and can produce a high return on your advertising dollar if done correctly.
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